This process is all about you.
As for me, I’ve been a nutrition coach and trainer for 20 years. I care a lot and I know a lot. I help Men, Women, and Athletes eat better, train more effectively, and improve their lives.
And I have a great team including registered dietitians.
See below for client success stories and more info.
Expert Nutrition Coaching for You
From my Google Reviews
You want improved energy, body composition, health, and mental health
You have tried to get fit in the past but couldn’t sustain it
Your motivation comes and goes but you really want change
You are overwhelmed with conflicting health information
You want a realistic but challenging process, that is tailored just for you
You want a nutrition plan that works on business trips, vacations, and at your in'-law’s Sunday dinners
You want workouts that suit your body, schedule, and abilities
You want to eat treats sometimes and maybe have a few drinks sometimes
You want a personalized process with a supportive human coach
We Work with People who Want Real Change
We Got You!
Robin passed over 100 people on the run portion of the Muskoka Triathlon thanks in part to the customized carbohydrate/electrolyte sport drink I made for her. The longer the event, the more important nutrition is.
We Do Sports Nutrition
Professional and recreational athletes
Everything is customized
Day-to-day nutrition
Gameday and Race day
Supplement protocol
Hydration
Pre and post training/event
During event nutrition for optimal carbs and electrolytes based on size, fitness, environment, etc.
Body composition testing
Weight class management for fighters
And more
More Service Details
Work with your existing food culture and preferences
Help clients feel better after just one session
Provide plans with various nutrition systems like intuitive eating, portions, macros, keto, fasting (and everything else).
Body composition testing with calipers and tape measures
Women’s health & nutrition plus life stage (peri and menopause) transition support
Men’s health
Gut health
Improving relationship with food
Hear about my process and passion for helping people.
The Services:
Nutrition Coaching
Customized science-based nutrition advice gets you the fastest results and long-term success.
This is so much more than a meal plan.
Work with me or my colleagues.
Exercise Help
Not all clients come to us for exercise help. But usually we can find something that you can optimize.
If you do need help in this area we have simple and low-cost programs, or we customize something specially for you.
Real Support
So much more than sessions. You get session summary notes, unlimited text support, and a coach that cares enough to check on you.
You can also enjoy cooking lessons, house calls, and other special coaching experiences, if you need.
Ready to get started? Here’s the Process:
Start with an Assessment
Book online, fill out forms.
We meet and discuss your history and goals.
We will set expectations, and give you a proposal of what services you need, timeline, and cost.
You may work with me, and/or one of my colleagues.
Coaching, Advice and Nutritional Support
Nutrition coaching, maybe some exercise advice too.
Body composition testing and other ongoing testing.
Behaviour change and motivation coaching.
Mastery and Maintenance
You made it! You exit our coaching relationship a healthier and happier human.
Sometimes life changes mean clients come back, and that’s ok.
Coaching Resume and Fun Facts:
I can probably relate to you.
I used to be a picky eater and now I love all foods (except oysters).
I was not an athlete as a kid. I became an athlete the hard way.
While I don’t struggle with eating or exercise, I struggle with other things, and am constantly trying to improve myself in some way. I know how hard change is.
I have a science degree and graduate courses in nutrition
My exercise education came from my BSc, certification courses, I worked in a spinal rehab clinic for nine years, and I was a collegiate athlete
I’m a father, husband, business owner, and dependable friend.
And I have a great team of coaches who share my values
Read my long bio here
If you are frustrated, and want an expert coach that cares, book a free discovery call or an assessment.
Lo is an artist, IT professional, and Olympic Lifting Champion. I helped her with her day-to-day nutrition, sport nutrition, and managing the weight class aspects of the sport.
Me on Social Media
Nutrition and exercise advice, Behaviour change science, rants about the toxic fitness industry, Funny stuff, and more.
“In a toxic industry, we are a safe and legitimate place to get real results in a customized process. ”






FAQs
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The assessment is $50. Coaching programs are about $400 for a month or two and then reduce to about $150-$250 a month.
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Probably. It depends who you work with on our team. Note that I am not a registered dietitian but we have RDs on the team. I have an honours BSc in human nutrition.
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I can teach nutrition in many ways. Some of my clients count macros, some are intuitive eaters, some use meal templates. We work with everyone. We customize the advice to your preferences.
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Clinically speaking, I reassess your progress, and make nutrition and/or exercise recommendations. I’m also constantly pivoting to your changing needs and motivation.
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Sure if you want one, but I’d like to do better for you. My systems are more simple and flexible than meal plans. If you follow what I say you’ll get fast results without the pain of a rigid meal plan.
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It depends on how much of your life you can dedicate to this. A few weeks to year is the range I have seen.
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Usually yes I am in great shape compared to most guys. And I’m in excellent shape for a guy born in 1976. I gave my body to sports so I can’t always train hard in the gym.